Following a long stint of meditation, collecting abandoned kites and engaging in some much needed thought and observation up by the Wicklow gap you will be delighted, I’m sure, to read that I have returned and it is an incontrovertible truth : the Wicklow mountains are alive with the sound of music. Which is mostly acid house. Mostly.
As we scan over the last couple of months and look to the future there is plenty to talk about, but for the moment I shall leave you with this doozy : Bray retailer’s “new” shop local poster as part of their shop local campaign, designed in June 2009 and only now getting to see the light of day. Let’s take a look.

Feel free to turn away and down a couple of Rennies, for those with weak stomachs.
Is this actually meant to be inspirational? Who is responsible for butchering the copy-editor and presenting this industrial decree that makes commands rather than informs readers?
While the question ‘but how so?’ hangs on every line of this ten point capitalist manifesto, these can be easily overlooked for the excruciatingly bland visual representation of six ‘members of the local community’ that are delightfully wielding over-priced shopping bags (hello manifesto point no.6 – does really communicate reducing the carbon footprint of the town by reusing shopping bags for instance?) and held together at the center by Chad, or Rick, or whatever that chargrilled hunk is called. AND no jackets or jumpers!
Seriously? Bray? I can’t say that I have ever guffawed in any comparable way as this enthusiastic bunch when picking up longjohns on sale from Dunnes or over that head bangingly reluctant emergency shirt buy from Alans.
The saddest part of this charade has to be toneless, flat, all white shoppers that the poster carries as reflecting the town. It shows no signs of the diversity or brilliantly multicultural community that Bray has become. Instead, we are left with 6 white mid-twenty year-old-so-and-so’s that are on loan for the summer direct from istockphoto.com (that’s a hard left turn on the road to Roscommon when passing through Longford, for all you geographers). Probably.
Who’s to say that a photo of people visiting the town wouldn’t have worked any better or had more of an impact? A collage of these maybe?
A statement from the Bray Town Council newsfeed clears matters up for us:
The Bray Retailers are currently preparing a campaign which will run in conjunction with the posters. This campaign will consist of a voucher book which will be distributed to 14,000 homes in Bray and will be launched shortly. Any retailers interested in getting involved in the campaign or getting a poster please contact Bray Chamber at 01-282848.
Oh well.
For those not familiar with Bray I suggest you completely ignore this poster and bring a packed lunch and some disappointment if you are visiting. The coffee and icecream are alright I suppose, but that’s about it.
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